Collaborative marketing, as its name suggests, is all about collaborating with other brands on social media can be a super powerful marketing strategy. While there are many ways to creatively collaborate with other content creators, you may find it difficult to find inspiration as to how to go about it if you have never done it before. If you are wondering how to get started, this blog post will outline the best Instagram collaboration ideas to help grease the wheels of inspiration.
How to collaborate on Instagram in Five Easy Steps?
Step 1 – Find Someone to Collab with
Before you can even think about collaboration, you first need to know what you are looking for. Look into who is doing well on Instagram, but not necessarily the biggest influencers. The best collaborations are with people who are engaging with their audience, posting original content, and building a strong relationship with their fans.
Have a look at their Instagram page. Do they have relevant hashtags? Do they use their Bio to build a relationship with their audience? Do they have multiple photos of themselves out in the world? Do they use geotags? Look through your options and find someone with the same values and goals as you!
Also Read: How Social Media Laws Can Impact a Business?
Step 2 – Reach Out!
Start a DM conversation. Send a friendly and polite message and invite them to collaborate. To entice them, mention that you would love to post your photos together and tag them in your own account. Don’t forget to include your account name and tag them in your message!
Step 3 – Structure Your Instagram Collaboration Deal
The best Instagram collaboration deals are simple and straightforward! Tell them what you want with your photos and make your expectations clear.
Give them your expectations of what you will both post. Do you want to post one shared photo, or do you want to split the content evenly between the two accounts? Do you want to tag them in more photos or less? Do you want them to use your hashtags? Do you want them to use your brand name? What do you expect from each other? It is best that you get all the details across clearly, to ensure that there will be no misunderstandings down the road.
Step 4 – Execute the Campaign
This is the fun part! Now you get to execute the campaign! There are a number of ways to do this. If you think that a single shared photo will do it for you, then go ahead and share your photo with your brand’s hashtags and tag them.
If you have agreed to split the content, go ahead and post your photo and use your own brand’s hashtags and tag your partner. However, if you have agreed to split the content evenly, then it would be best to use both your brand’s hashtags and their hashtags. If you have a new product that you want to promote, then you can share a photo on both of your Instagram accounts with a single hashtag.
Also Read: 3 Things to Include in an Influencer Sponsorship Contract
Step 5 – Measure Results and ROI
Finally, analyze the results of the collaboration. What worked well? What didn’t? What went well? What went wrong? Why? How can you improve next time? Use this information to improve your collaboration skills. Find out what worked well. Use that nugget of information again on your next collaboration.
Collaborating with other brands can be a very powerful marketing strategy, as long as it is done right! It can establish you as a thought leader in your niche, as well as provide you with a real human connection to your audience. Don’t forget to establish a clean collab agreement before getting started!
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