Collaborative marketing is about cooperating with other brands on social media and can be a super powerful marketing strategy. While there are many ways to creatively collaborate on Instagram with other content creators, you may find it more challenging to find inspiration for how to go about it if you have never done it before.
This blog post will outline the best Instagram collaboration ideas to help grease the wheels of inspiration. Let’s dive into how to collaborate on Instagram in five steps.
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1. Find Someone to Collaborate on Instagram
Before you think about collaboration, make clear what you are looking for. Look into who is doing well on Instagram, but not necessarily the most valuable influencers. The best way to collaborate on Instagram consists of engaging with people engaging with their audience, posting original content, and building a bold relationship with their fans.
Take a view at their Instagram page. Look if they have relevant hashtags or if they use their Bio to build a relationship with their audience. Do they have multiple photos of themselves out in the world? Do they use geotags? Look through your options and find someone with the same values and goals as you!
Also Read: How Social Media Laws Can Impact a Business?
2. Reach Out!
Start a DM conversation. Send a friendly and polite message and invite them to collaborate on Instagram. To entice them, mention that you would love to post your photos together and tag them in your account. Don’t forget to include your account name and tag them in your message!
3. Structure Your Instagram Collaboration Deal
The best Instagram collaboration deals are straightforward! Tell them what you want with your photos and make clear your expectations. Provide them your expectations of what you will both post.
Do you want to post one shared photo, or do you want to split the content evenly between the two accounts? Do you want to tag them in more pictures or less? Maybe do you want them to use your hashtags? Or would you like them to use your brand name? What do you expect from each other? It is best that you get all the details across to ensure that there will be no misunderstandings down the road.
4. Execute the Campaign
This is the fun part when collaborate on Instagram: You get to execute the campaign! There are some ways to do this. If you think that a single shared photo will do it for you, then go ahead and share your photo with your brand’s hashtags and tag them.
If you have decided to split the content, go ahead and post your photo using your brand’s hashtags and tag your partner. However, if you have agreed to split the content evenly, it would be best to use both their brand’s hashtags and yours. If you have a new product that you want to promote, then you can share a photo on both of your Instagram accounts with a single hashtag.
Also Read: 3 Things to Include in an Influencer Sponsorship Contract
5. Measure Results and ROI
Analyze the effects if you need to collaborate on Instagram. What worked well? What didn’t? Did anything go well? What went wrong? Why? How can you improve next time? Use this information to improve your collaboration skills. Find out what worked well. Use that nugget of information again in your next collaboration.
Conclusion: Collaborate on Instagram with Strategy
Collaborate on Instagram can be a meaningful marketing strategy as long as it is done right! It can establish you as a thought leader in your niche and provide a real human connection to your audience. Don’t forget to establish a clean collab agreement before getting started!
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