How To Write An Impeccable Podcast Description

Apart from your podcast artwork and show name, your potential listeners use your podcast description or podcast summary to decide whether or not to listen to your show. As a result, it’s a crucial component that you must nail writing your podcast description.

Listeners won’t determine how to analyze your broadcast if your description is poor – or missing entirely. They’ll move on to another episode where the host spends a few minutes explaining what the podcast is about so that new listeners can relate to it.

We’ll go over everything you need to know about writing and releasing a podcast description in this blog post. This blogpost discusses…

1. What exactly is a podcast description
2. Where should you write your podcast description?
3. What should be the ideal length?
4. What makes a podcast description search engine friendly?
5. Writing podcast description in 5 simple steps
6. 3 awesome templates for your reference

What Exactly Is A Podcast Description?

A podcast show description, often known as a show summary, is a description of your podcast for possible listeners. Simply said, it outlines what your program is about and what a listener may anticipate hearing when they tune in to one of your episodes. You’ll have an easier time attracting new listeners if you have an engaging description, so put some thinking into it!

If you have read The Podcast Host, you must know that many podcast listeners place a high value on a podcast’s description while looking for a new one. To entice new listeners, you can use your podcast show summary in conjunction with good podcast episode descriptions.

Also Read: Podcast Editing: How To Edit A Podcast (2022)

Where Should You Write Your Podcast Description?

Ultimately, your podcast description remains with your podcast host. When you release your first episode, you’ll need to describe your host. The host will include that description in your RSS feed, which podcast directories and apps will pick up.

Your description is dynamic as a result of this. You can alter it at any moment by simply changing the information you provide to your host. Your RSS feed will spread the word about the change. Within 24 to 48 hours, the podcast directories will be updated. So, if you haven’t given your podcast description enough thought, you still have time!

What Should Be The Ideal Length?

Your show’s description is limited to 4000 characters on Apple Podcasts, about 500-600 words or an entire page. Unlike show notes, when using the entire character limit can be advantageous, there is no incentive to write too much for your podcast description. Truly speaking, if your description exceeds a particular number of characters, not all programs and directories will display it in its entirety.

Keep the goal in mind. A podcast description’s job is to summarize your episode concisely and effectively. Like in a Tweet, you want to ensure you’re getting the most information over in as few words as possible, which is limited to 240 characters. It’s up to you whether it means two lines or two paragraphs.

What Makes A Podcast Description Search-Engine Friendly?

What’s the key to writing an impeccable podcast description for search engines? Short, snappy, and straightforward. When writing the description for your podcast, keep these three points in mind:

1. Clearly describe your podcast. Make sure a potential listener knows what to expect from each episode of your show before they tune in, and avoid using ambiguous language. People should be able to figure out what your podcast is about as soon as they read the show summary.
2. Make it simple to find your podcast description. Before you start writing your program’s description, come up with a list of keywords that people might use to find your show. In your description, include keywords related to the content of your show to boost the likelihood of it appearing in searches.
3. Be straightforward. To attract a person’s attention with your summary, include as much information about your program as possible in as few words as possible. Use simple phrase patterns and avoid fancy jargon.

Write Your Podcast Description With Us In 5 Simple Steps

We’ve already demonstrated that your podcast description is a fantastic way to attract new listeners to your show. It must be brief, straightforward, and jam-packed with information — a tall order!

What should your podcast description include, and how can you make sure it’s successful enough to attract listeners?

Don’t worry, writing a quality podcast description isn’t difficult if you write with us by following these 5 simple steps. After getting into these five steps, you’ll have a ready-made summary that gives listeners all they need to know!

Let’s start!

Step 1: Make A Target Audience

Consider your target audience or listener avatar. Think of whether you seek to reach a certain niche, a community, or a market with your podcast!

Step 2: Find Out The Format

What can listeners expect in terms of episode format and tone? Is it a casual, meandering discussion among friends, an interview-style, or a solo-hosted non-fiction epic? Inform the folks ahead of time, so they know what they are going to hear!

Step 3: Make Your Podcast About A Certain Theme/Topic

Here, consider your target audience again and what names, topics, or themes will pique their attention. You may need to conduct some basic keyword research to determine what people are looking for the most.

Step 4: Add Value To Their Lives

Why would they want to press the play button? What are your audience’s most common problems, and how are you assisting them in overcoming them? Who are you interviewing that they are familiar with and regard?

Step 5: Keep In Pace With Your Release Schedule

Finally, let them know when and how often new episodes will be released. It’s, however, a good idea to emphasize the length of your episodes. For example, if each episode is only 7 minutes long because your podcast is geared for busy students, it will be a huge selling point!

Also Read: Why Do Podcasters Need to Ask Permission to Sync Music?

3 Awesome Templates For Writing A Podcast

Creating a podcast description becomes considerably less frightening after you break it down in those 5 steps that are mentioned above. You can use these templates for your reference. Simply alter a few words and add specifics about your show to create a fantastic podcast description.

Template 1: Diet Starts Tomorrow

“Welcome to Diet Starts Tomorrow, a podcast hosted by Betches co-founder Aleen Dreksler, featuring all things wellness, body image, mental health, nutrition, and fitness from the no-bullsh*t perspective of people who totally understand the struggle. In a world where “wellness” looks perfect on Instagram but feels anything but in real life, this podcast explores the psychological and emotional side of health and wellbeing as a whole. Listen as we figure out what it means to achieve balance and live healthfully while also enjoying life, featuring our own experience with weight loss (and gain), staying active when it’s literally the last thing you want to do, and how to *actually* like your body. Gasp. No matter your mindset, DST is always with you through thick and thin.”

Why is this good?

• A brief review of the topic and the issues raised
• The hosts declared their knowledge of the subject.
• We know when fresh episodes will be released.
• In addition, there is a clear call to action to join the community.

Template 2: Business Wars

“New episodes come out Wednesdays for free, with 1-week early access for Wondery+ subscribers.

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors, and executives to new heights — or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.”

Why is this good?

• They clearly establish the podcast’s tone and format.
• We have a good idea of what to expect in terms of subjects and content.
• We know when fresh episodes will be released.

Template 3: The Athletic Football Show

“The Athletic’s flagship football podcast covers the NFL as only The Athletic can. Robert Mays is joined by a team of world-class NFL writers and analysts. They’ll break down the biggest stories throughout the world of football. Whether it’s happening on the field, or behind-the-scenes, you’ll get an in-depth look at an unprecedented NFL season and NFL Draft on The Athletic Football Show.”

Why is this good?

• We know when fresh episodes will be released.
• A basic, enjoyable premise that is clearly stated.
• We gain a feel of the podcast’s tone and structure.

A Quick Recap

The description of your podcast is an important part of your broadcast. Potential listeners use it to find and rate your show. They won’t know what they’re getting into if they don’t have it. Use the tips and templates above to create your own description, then submit it to your podcast provider so it may be distributed around the internet. Also, don’t just spit out the first ideas that spring to mind while writing your description. So that your podcast grows, write something compelling!

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