Marketing has taken quite a turn in recent years as the digital space continues to grow and thrive. Options have grown as celebrities aren’t the only ones getting popular anymore. Influencers and content creators on social media are proving every day that they’re a force to be reckoned with. Many followers and fans confirm their influence.
However, many brands may still be skeptical of diving into influencer marketing and creating a contract as they deem the result to be somewhat abstract and hard to gauge. But that is also true of other marketing options.
Commissioning an influence can turn into a good opportunity for profit since there’s a high return on investment. One way to guarantee that is to create an influencer contract.
Here’s what a contract between a brand and a social media content creator should look like and include:
To promote its products or services, a brand should clearly state to use the content and whether it will be a one-time or recurring post. For example, if it’s a subscription box, will it be a simple unboxing, or is an influencer obligated to use them in a video or a post every month?
It’s essential to be an influencer whose content can align with brand requests and audiences. When there isn’t really any common ground, it is often ideal to delegate more creative freedom to the influencer. A standard corporate campaign may not be as effective to a target market, so it has to be a little more personalized and voiced out to a brand.
Another part that should be in the content creator’s contract is the possible metrics and expectations that would entice a brand to work with them. Business owners want their products to receive more exposure and gain new potential customers through social media, which you should be bringing to the table.
Make these different conditions transparent to avoid any miscommunication or too many expectations for both parties. Be clear about the promotions, the number of people, and a measurement of the engagement you have on social media.
Form of Compensation
The contract should be labeled “compensation” and should state the form and the time of payment. Influencer marketing can require a monetary payment for advertising to an individual or group’s audience, but some may settle for some product compensation instead.
There can be gray areas regarding the budget, especially for businesses that haven’t worked with an influencer yet. Prepare to show your media kit and what different ways they can market their product on your platform and the corresponding price. You can get a basis through some online platforms.
As an influencer contract is still a legal document, certain legal obligations should still be a part of the contract. The Federal Trade Commission has released requirements for actual collaborations and sponsorships with brands to provide some transparency to an audience.
A contract is legally binding when both parties sign it. A company can add a non-disclosure agreement in conjunction with a contract for a social media content creator.
In summary, an influencer contract is an excellent way of creating mediated brand deals. That can benefit both a business and a content creator on social media. Whether it’s for Instagram, YouTube, or even TikTok, any influencer should be creating a contract when engaging in a campaign for clarity’s sake.
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